About Us

Thank you so much for supporting my long time dream!! 

Fashion has always been my passion—from styling friends to hunting for that perfect piece at an unbeatable price. I’ve always believed that great style should be effortless, comfortable, and chic. That’s exactly what I set out to create with 40 Oak Boutique.

After graduating from the Fashion Institute of Technology, I spent 15 years in the industry as a buyer, wholesaler, and retail expert. My dream was always to open a boutique of my own, but first came my greatest adventure—raising my two beautiful children. Stepping away from fashion to focus on family was the right choice, but I never stopped missing the creative energy of the industry.

Then, during quarantine, I had an opportunity to reset. Like so many women, I had poured myself into motherhood and, in the process, lost a bit of my own identity. That pause gave me time to reflect, reignite my passion, and finally take the leap to build something for me. That’s how 40 Oak Boutique was born—an online space where I could merge my love for fashion with the flexibility of family life.

The name holds special meaning: "40" represents launching my dream in my 40s (because it’s never too late!), and "Oak" symbolizes strength, resilience, and timeless style—just like the women I hope to inspire.

In 2023, I took 40 Oak Boutique to the next level and opened a storefront in downtown Basking Ridge! You can now shop in person at 52 S. Finley Ave—conveniently located between Charlie's Lashes and Ridge Dentist.

This journey is more than just fashion; it’s about empowerment, confidence, and chasing dreams at any stage in life. Thank you for being part of this adventure—I can't wait to style you in pieces that make you feel as amazing as you truly are!

🖤 Alyson